CLIENT: UGO WEAR
"INNOVATIVE PRODUCTS ONLY SUCCEED WITH INNOVATIVE LAUNCH STRATEGIES"
ugo wear is the brain child of Melanie Cole and Vicky DeRouchey. 3 years ago they set out to solve a very common problem, how do we carry and keep our electronic items safe while enjoying time in and around the water? The solution is ugo.
A floatable, 100% waterproof pack, that allows you to use your smartphone while it is inside.
Our creative execution was centered around developing a lifestyle brand whose core value was freedom. All creative assets delivered would have to express a strong sense of liberty, so that potential consumers would understand the rational and emotional benefits of the product. For ugo wear, we were solely responsible delivering:
•PRODUCT VIDEOS [SHOOT+EDIT]
•PRODUCT PHOTOGRAPHY [STILL]
•KICKSTARTER CAMPAIGN + VIDEO
This was our first client in 2015 who we helped to successfully reach their funding goal via Kickstarter.
After raising $58,349 the campaign raised nearly 2X their goal of $30,000.
WORK SAMPLES [KICKSTARTER VIDEO]
WORK SAMPLES [LIFESTYLE VIDEOS]
ugo wear, LLC
Melanie Cole + Vicky DeRouchey - Founders
Corky Hall - CEO