CLIENT: THe novo design
"LUXURY RETAIL REQUIRES UNCOMPROMISED VISUALIZATION"
THE NOVO DESIGN was founded by Joe Waidelich in 2013 with the mission to design quality goods for the modern man. The first product designed entirely by "NOVO," is The Novo Wallet- an all-metal wallet, precision crafted for simplicity and beauty. Our work was to augment the strength of the product with a brand and visual presence that would do it justice.
We worked with NOVO to develop a brand rooted in the values of uncompromising craftsmanship, and the courage to define yourself, and your style, as a man. Once we developed a brand launch strategy, we executed the creative which included:
•PRODUCT PHOTOGRAPHY [MOTION+STILL]
This was the second client in 2015 who we helped to successfully reach their funding goal via Kickstarter. The campaign was 122% funded. Check it out:
WORK SAMPLES [VIDEO]
THE NOVO DESIGN, LLC
Joe Waidelich- Founder and Design
Stanley Waidelich- Head of Manufacturing