CLIENT: Mccann mpls
A common challenge for our clients is balancing quality with quantity.
[Previously Mithun Agency]
When the H.K. McCann Company opened its doors a century ago, it did so with both a “Truth Well Told” creative philosophy and a collaborative, integrated approach – two core components of what they stand for that have gained even more relevance over the years.
Their enduring commitment to “Truth Well Told” underscores that McCann is a company built on the power of Truth to transform brands and businesses. It is an approach that recognizes the primacy of consumer insights in building brands successfully.
Since 2012, We have been working with McCANN Minneapolis [Mithun Agency, then] and several General Mills brands to build new production models that are not only high-quality and high-yield, but also sustainable, scalable, and transferrable to different brands.
WORK SAMPLES - PILLSBURY®
WORK SAMPLES - YOPLAIT®
WORK SAMPLES - BETTY CROCKER®
In Association With
Krissa Jane Nelson - Art Director
Clint Bohaty - 2nd Cam, Gaffer
Tom Colvin - Producer
Heath Rudduck, Chief Creative Officer
Kathy DiToro, Director of Integrated Production
Adrienne Juaire, Producer
Andrew Sikora, Graphic Artist
Bill Smallacombe, Executive Integrated Producer
Rae Milosevich, Studio Manager
Mim Epstein, Producer
Richard Pizarro, Senior Editor