CLIENT: IMOLA Motorsports

IMOLA Motorsports Inc opened its doors to the public in early 2009. Specializing in European automobiles, their dedication to quality workmanship is rooted in the brands obsession with high-end motorsports. We were approached in 2010 about developing a piece that would document the process of building their 775hp Porsche 911 Turbo shop car. We spent months with IMOLA, filming each upgrade they made to the car- watching them exhibit the aforementioned quality workmanship.

We also addressed what makes IMOLA unique- the passion for automobiles that lives in each of the employees. We spoke to everyone in the shop to hear about their personal connection with cars.

IMOLA Motorsports has grown considerably since 2009, and it is all attributed to their unique brand and it's presence in the marketplace. They have known who they are since the beginning, and we are honored to have helped communicate that message to their consumers.