CLIENT: Chamilia®

Chamilia® was founded in 2002 by Killian Rieder and Jeff Julkowski on the premise of putting jewelry design into the hands of the consumer. Killian, a former designer with Polo Ralph Lauren and Tommy Hilfiger, wanted this brand to be personalized to allow women to change and customize it to fit the mood, moment or occasion, like a chameleon that changes in its environment

In January 2013, we started working with Chamilia® to develop internal training content that would more effectively engage the user, helping Chamilia® to maintain a strong connection with their retailers.

We have since handled the brand in consumer-facing advertisements for both web and television. We love working with Chamilia® brand as it informs our understanding of the luxury retail market, and the great emotional connection between business and consumer. 




Still image from Chamilia® quarterly training 

Still image from Chamilia® quarterly training 


The Enchanted Sea Collection [60" Web + 30" Broadcast]

Chamilia Holiday TV Spot [30" + 15" Broadcast]

Behind the Scenes - Fall 2013 Commercials

Building the luxury retail look

Mother's Day TV Spot

Winter 2014 Product Inspiration

A brief demonstration of how we create perfect contrast, color, and saturation

Building the luxury retail look




Elizabeth Kucera, Sales Training and Development Manager

Catherine Ottaviano, VP Global Merchandising and Marketing

Jane Melancon, Senior Manager - Retail Operations

Deborah McMahon, VP - Global Marketing & Retail Operations

Allison Peters, Marketing Manager

Sara Goepford, Manager - Planning + Analysis

Sarah Lifshin - B2B Retailer Resource Associate

Jennifer Raines

Heather Branchaud


Clint & Co.

Clint Bohaty, Animator